. . SUSTAINABLE DEVELOPMENT . .
An article from Travel and Tour World
The 6th Zhijiang (China) International Peace Culture Festival will be held from September 4 to 5, 2025, in Zhijiang, a city renowned for its Dong ethnic culture and deep historical significance. The festival will celebrate peace while simultaneously strengthening cultural tourism and reinforcing global peace dialogue. This annual event, which has become a central fixture in Zhijiang’s tourism calendar, highlights the city’s efforts to share its rich history and unique peace culture with the world.
Photo from Vientiane Times
Zhijiang, located in Hunan Province, has been recognized globally as a City of Peace. It is strategically capitalizing on its distinct cultural heritage and its growing position as a key hub for international exchanges. Over the years, Zhijiang has cultivated its “small town diplomacy” model, using its peace culture as a bridge for fostering international relationships and driving tourism growth. The Huaihua International Land Port further positions the city as a vital point of connection between China and the world, enhancing its cultural and economic impact.
Festival’s Role in Tourism and International Relations
The International Peace Culture Festival has grown in importance since its inception in 2003, attracting over eighty national dignitaries, more than three hundred Flying Tigers veterans and their families, as well as countless peace advocates. The festival serves as a platform for fostering global conversations around peace, tourism, and cultural exchanges. Over the years, it has seen ninety-two trade and economic agreements signed, further bolstering the local economy and tourism industry. These agreements have contributed to Zhijiang’s position as a key tourism and peace destination, with sister-city relationships established with Grandcamp Maisy in France, Pinehurst in the USA, and Kirovsk in Russia.
Zhijiang’s designation as the 307th International City of Peace in 2021 was a significant milestone in its journey as a global tourism destination. The Peace Culture is deeply embedded in Zhijiang’s landscape, with iconic buildings like Taihe Tower, Peace Bridge, and Peace Avenue reflecting the city’s commitment to peace. These landmarks are not only symbols of the city’s values but also serve as major tourism attractions, drawing visitors who are eager to learn about Dong ethnic culture and its connection to peace.
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How can tourism promote a culture of peace?
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Dong Ethnic Culture and Tourism Impact
A central aspect of the festival is the celebration of Dong ethnic culture, which is one of the oldest living cultures in China. Known for its unique architecture, music, and customs, the Dong people’s heritage is an essential part of the tourism experience in Zhijiang. The festival features traditional Dong performances, music, and dance, providing visitors with an immersive experience of the region’s rich cultural heritage. This focus on culture not only attracts tourists but also helps preserve and promote the traditions of the Dong people.
In addition to cultural performances, the festival hosts the JOY Heyball Masters, a sports event that will bring even more international attention to the city. The blending of cultural, sports, and peace-related activities creates a diverse tourism offering, appealing to travelers with varied interests, from cultural enthusiasts to sports fans.
Zhijiang’s Commitment to Youth Engagement and Sustainable Tourism
Zhijiang is also dedicated to fostering youth engagement and education through various programs such as the Flying Tigers Friendship School and Youth Leadership Program. These initiatives, along with others like the “Chinese Bridge” Flying Tigers Summer Camp and Youth Exchange Camp, offer opportunities for young people to connect with others globally, while learning about peace, culture, and diplomacy. By nurturing the younger generation’s interest in peace and cultural exchange, Zhijiang is laying the foundation for a future of sustainable tourism that prioritizes education, understanding, and respect for cultural differences.
Moreover, the city’s focus on sustainable tourism is evident through programs that support eco-tourism and cultural preservation. As the world’s focus shifts to sustainability, Zhijiang’s efforts to integrate sustainable practices into its tourism offerings will help protect the region’s natural and cultural heritage for future generations. This includes eco-friendly travel programs in the Black Sea region and initiatives that promote the restoration of historical towns like Safranbolu.
A Bright Future for Tourism in Zhijiang
The 6th Zhijiang (China) International Peace Culture Festival is not only a celebration of peace but also a testament to the city’s growing role as a hub for cultural tourism. With its rich heritage, beautiful landscapes, and focus on peace culture, Zhijiang is set to continue attracting tourists from around the world. The festival offers an immersive experience that blends history, culture, art, and sports, providing a well-rounded tourism experience that appeals to a diverse audience.
As Zhijiang continues to grow as a tourism destination, it will undoubtedly play an increasingly important role in promoting global peace and fostering international relations. With its focus on youth education, cultural preservation, and sustainable tourism, Zhijiang is poised to continue contributing to global peace-building efforts, making it a must-visit destination for those interested in history, culture, and international cooperation. The 2025 festival promises to be an unforgettable event, showcasing the best of Chinese culture and peace tourism.
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